Founded in1941 by Mr. Alfredo João Krick, Café Ouro, brand was born in the city of Rio do Sul, Santa Catarina state, where it started its commercial activities, characterizing ifself as a traditional local brand of Santa Catarina. In 1983, the company was solid and transferred to Ibirama City / SC, where it is currently located. As of November 2006, the company welcomes a new generation of entrepreneurs and after, it is totally restructured, introducing the brand once again into the retail market.

Since then, with aligned and well organized work, always prioritizing the quality of its products and the industrial automation of processes, the current management has been growing fast inthe retail market, winning customers with confidence and innovation.